Energy drink aiming to expand its market
MF1 Racing has announced a two-year partnership agreement with Rhino`s, a new energy drink from Austria. Rhino`s logos were prominently displayed on the brand-new Midland MF1 Toyota M16 car that was unveiled at Silverstone today.

Colin Kolles, MF1 Racing`s Managing Director, welcomed the announcement by saying, "This is a fantastic day for the team. We are very excited to unveil our new car, as well as an important new sponsor. Rhino`s two-year commitment affords our team added stability and provides their brand with global exposure. There is great synergy between Rhino`s and MF1 Racing, as we are both ambitious, young teams looking to make an impact in our respective fields."

Falk Raudies, CEO of Rhino`s Energy Drink and Food AG, added, "Our ambition is to establish ourselves as the undisputed number-two player in the global energy drink sector by 2008, and we see F1 as an effective platform for creating brand awareness in new markets. I believe this co-operation with Midland MF1 Racing will accelerate the company`s road to success. MF1 is a dynamic young team on the rise that perfectly embodies Rhino`s image of power and endurance. It`s a great fit, and we`re looking forward to charging ahead together."

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