A cool look this year for team membersHonda announced today the continuation of its partnership with the world`s leading sunglasses and optical eyewear brand, Ray-Ban, for the 2006 season. The Ray-Ban brand first entered Formula One with the team in July 2004 and operates in more than 100 countries across the globe.
Ray-Ban`s partnership with the team has proved to be a powerful medium for promoting the brand`s identity. For 2006, the distinctive Ray-Ban signature will continue to appear on the cockpit sides of the Honda Racing F1 Team`s RA106 race car throughout the season, along with a new prominent position on the helmet visors of race drivers Jenson Button and Rubens Barrichello, and third driver Anthony Davidson.
Nick Fry, Honda F1 CEO
"We are delighted to confirm the continuation of our partnership with Ray-Ban at the start of a very promising season for our team. The Honda Racing F1 Team continues to provide a valuable platform for the Ray-Ban brand by enabling it to reach the global F1 audience and benefit from the appeal of our exciting new driver line-up of Jenson and Rubens, who are the perfect fit for Ray-Ban`s marketing programme.
Antonio Miyakawa, Luxottica Group
"We are thrilled to announce that Ray-Ban has just renewed its partnership with the Honda Racing F1 Team for the 2006 season. Winners choose winners and Ray-Ban is a winner all the way as its history proves. Honda also has a tremendous winning pedigree in many different motorsports and is totally committed to rediscovering its winning ways in Formula One. We are looking forward to starting the new season together with our partners at Honda Racing F1 Team."
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