A marketing review at VodafoneVodafone has fired the man responsible for Formula One sponsorship at Ferrari (2006) and McLaren (2007).
According to the Guardian newspaper, Marketing Director Peter Bamford was ousted in the midst of a power struggle between the company`s Chief Executive and Chairman.
A spokesman said Bamford`s exit was the `consequence of a fundamental review of the group`s marketing operations`, but did not comment on whether it might affect the Vodafone sponsorships, such as the $50m per-year deal with McLaren Mercedes that kicks off next season.
Bamford joined Vodafone in 1998.
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